Privacy Policy

1. Information on the Collection of Personal Data and Contact Details of the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data means all data that can be used to personally identify you.

1.2 The data controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Andreas Doetkotte-Schütte, Inderlenne 5, 57392 Schmallenberg, Germany, Tel.: 02975 809982, Fax: 02975 809983, E-mail: info@gute-beschallung.de. The data controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the padlock symbol in your browser bar.

2. Data Collection When Visiting Our Website

When using our website purely for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website visited
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or otherwise used. However, we reserve the right to subsequently review the server log files if there are specific indications of unlawful use.

3. Cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, in such cases, cookies from partner companies (third-party cookies) are also stored on your hard drive when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately in the following sections about the use of such cookies and the scope of the information collected in each case.

Please note that you can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find the relevant information for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4. Contacting Us

When contacting us (e.g. via a contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your inquiry has been finally processed, provided that it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5. Data Processing When Opening a Customer Account and for Contract Processing

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data continues to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You may delete your customer account at any time by sending a message to the above-mentioned address of the data controller. We store and use the data you provide for the purpose of processing the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to statutory retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use data as permitted by law, of which we inform you below.

6. Use of Your Data for Direct Advertising

6.1 Registration for Our E-Mail Newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your e-mail address. Providing additional information, if any, is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm, by clicking on the corresponding link, that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store the IP address entered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter is used exclusively for advertising communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the data controller named above. After unsubscribing, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this extent as permitted by law and inform you of this in this policy.

6.2 Sending the E-Mail Newsletter to Existing Customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers by e-mail for similar goods or services from our range to those you have already purchased. For this purpose, pursuant to § 7 para. 3 UWG, we do not have to obtain separate consent from you. The data processing in this respect is based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You have the right to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the data controller named at the beginning. You will only incur transmission costs at the basic rates for this purpose. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

6.3 Newsletter Distribution via CleverReach

Our e-mail newsletters are sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede (“CleverReach”), to whom we pass on the data you provide when registering for the newsletter. This transfer takes place pursuant to Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on CleverReach servers in Germany and/or Ireland.

CleverReach uses this information to send and statistically evaluate the newsletters on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchasing a product on our website) takes place after clicking a link in the newsletter. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal identification is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses may be used to better tailor future newsletters to the interests of recipients.

If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with CleverReach, under which we oblige CleverReach to protect our customers’ data and not to pass it on to third parties.

Further information on CleverReach data analysis can be found here:
https://www.cleverreach.com/de/funktionen/reporting-und-tracking/

CleverReach’s privacy policy can be found here:
https://www.cleverreach.com/de/datenschutz/.

7. Data Processing for Order Fulfillment

7.1 To process your order, we work with the service providers listed below who support us in whole or in part in carrying out concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

The personal data collected by us is passed on to the transport company commissioned with delivery as part of contract processing, insofar as this is necessary for delivery of the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of Specialized Service Providers for Order Processing and Fulfillment

• Afterbuy

Order processing is carried out via the service provider “Afterbuy” (VIA Online GmbH in Krefeld). Name, address and, where applicable, other personal data are transferred to “Afterbuy” pursuant to Art. 6 para. 1 lit. b GDPR exclusively for the purpose of processing the online order. Your data is only transferred insofar as this is actually necessary for processing the order. Details on data protection at Afterbuy and the privacy policy of VIA Online GmbH can be found at the following link:
http://www.afterbuy.de/Datenschutz.htm.

7.3 Use of Payment Service Providers

• Amazon Pay

If you select the “Amazon Pay” payment method, payment processing is carried out via the payment service provider Amazon Payments Europe s.c.a., 5 Rue Plaetis, L-2338 Luxembourg (hereinafter: “Amazon Payments”), to whom we transfer the information you provide during the ordering process together with information about your order pursuant to Art. 6 para. 1 lit. b GDPR. Your data is transferred exclusively for the purpose of payment processing with the payment service provider and only insofar as this is necessary for this purpose. Further information on the data protection provisions of Amazon Payments can be found at the following internet address:
https://pay.amazon.com/de/help/201751600

• Paypal

When paying via PayPal, by credit card via PayPal, by direct debit via PayPal or – if offered – by “purchase on account” or “installment payment” via PayPal, we transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place pursuant to Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies pursuant to Art. 6 para. 1 lit. f GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of payment default to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. For further data protection information, including information about the credit agencies used, please refer to PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You may object to this processing of your data at any time by notifying PayPal. However, PayPal may continue to be entitled to process your personal data insofar as this is necessary for contractual payment processing.

• SOFORT

If you select the “SOFORT” payment method, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we transfer the information you provide during the ordering process together with information about your order pursuant to Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is transferred exclusively for the purpose of payment processing with the payment service provider and only insofar as this is necessary for this purpose. Further information on SOFORT’s data protection provisions can be found at the following internet address:
https://www.klarna.com/sofort/datenschutz

7.4 Conducting Credit Checks

• Tesch mediafinanz GmbH

If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit check based on mathematical-statistical procedures in order to safeguard our legitimate interest in determining the creditworthiness of our customers. The personal data required for a credit check is transmitted pursuant to Art. 6 para. 1 lit. f GDPR to the following service provider:

Tesch mediafinanz GmbH
Weiße Breite 5
D-49084 Osnabrück

The credit report may contain probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. We use the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the establishment, performance or termination of a contractual relationship.

You may object to this processing at any time by notifying the data controller responsible for data processing or the aforementioned credit agency. However, we may continue to be entitled to process your personal data insofar as this is necessary for contractual payment processing.

8. Contacting Us for a Review Reminder

Our Own Review Reminder (No Dispatch by a Customer Review System)

We use your e-mail address for a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR during or after your order.

You may revoke your consent at any time by notifying the data controller responsible for data processing.

9. Online Marketing

Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, within the framework of Google AdWords, conversion tracking provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). We can determine how successful individual advertising measures are in relation to the data from the advertising campaigns. We pursue the interest of displaying advertising to you that is of interest to you, making our website more interesting for you and ensuring fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an advertisement served by Google. Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the advertisement and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified under the US-EU data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

Further information on Google’s data protection provisions can be found at the following internet address:
http://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them through an appropriate setting in your browser software or by downloading and installing the browser plug-in available at the following link:
http://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you disable the use of cookies.

10. Web Analytics Services

Google (Universal) Analytics

• Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies”, text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal identification. Through this extension, your IP address is first shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place pursuant to Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by making an appropriate setting in your browser software; however, please note that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address), as well as from processing this data by Google, by downloading and installing the browser plug-in available at the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, instead of the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified under the US-EU data protection agreement “Privacy Shield”, which ensures compliance with the level of data protection applicable in the EU.

More information about how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de

11. Tools and Other Services

Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated into this website to display our Trusted Shops seal of approval and to offer Trusted Shops membership to buyers after an order.

This serves to safeguard our legitimate interests, which prevail within the context of a balancing of interests, in the optimal marketing of our offer, pursuant to Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the Trustbadge is accessed, the web server automatically stores a so-called server log file containing, for example, your IP address, date and time of access, amount of data transferred and the requesting provider (access data), and documents the retrieval. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the website.

Further personal data is only transferred to Trusted Shops if, after completing an order, you decide to use Trusted Shops products or if you have already registered to use them. In this case, the contractual agreement between you and Trusted Shops applies.

12. Rights of the Data Subject

12.1 Applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the data controller with regard to the processing of your personal data, which we inform you about below:

Right of access pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about which safeguards pursuant to Art. 46 GDPR exist for transfers of your data to third countries;

Right to rectification pursuant to Art. 16 GDPR: You have the right to have inaccurate data concerning you corrected without undue delay and/or to have incomplete data stored by us completed;

Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 para. 1 GDPR are met. However, this right does not apply in particular if processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;

Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request restriction of the processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the deletion of your data due to unlawful data processing and instead request restriction of the processing of your data, if you need your data for the establishment, exercise or defense of legal claims after we no longer need the data for the original purpose, or if you have objected on grounds relating to your particular situation, as long as it has not yet been determined whether our legitimate grounds override those of yours;

Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the data controller, the data controller is obliged to inform all recipients to whom the personal data concerning you has been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another data controller, insofar as this is technically feasible;

Right to withdraw consent pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw consent you have given to the processing of data at any time with effect for the future. In the event of withdrawal, we will immediately delete the data concerned unless further processing can be based on a legal basis that does not require consent. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before withdrawal;

Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREVAILING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13. Duration of Storage of Personal Data

The duration for which personal data is stored is determined on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law). After the retention period has expired, the corresponding data is routinely deleted unless it is no longer required for contract fulfillment or contract initiation and/or we have no legitimate interest in continuing to store it.